Video

Business-First HR Leadership: Paul Parker on Aligning People Strategy with Company Growth

mbitar@protisglobal.com (Michael Bitar) — Thu, 04 Sep 2025 13:33:41 GMT

Some HR leaders focus on policies. The best focus on performance.

Paul Parker, SVP of HR at OFI, has built his career on proving that human resources isn’t just an administrative function—it’s a driver of growth. In his conversation with Michael Bitar on Cracking the Code, Parker shared how he’s led people strategies at multibillion-dollar businesses by thinking and operating like a general manager.

Gen Z Alcohol Consumption Myths & Strategies for the Beverage Industry

bsmith@protisglobal.com (Brian Smith) — Thu, 21 Aug 2025 12:40:47 GMT

In boardrooms and trade publications, one headline about Gen Z has taken on a life of its own: “They drink 87% less alcohol than Millennials.”

Functional Beverage Brand Growth: Inside Brēz’s $28M First Year

mbitar@protisglobal.com (Michael Bitar) — Tue, 12 Aug 2025 15:05:00 GMT

In April 2023, Brēz launched with a simple but ambitious mission: offer a social, relaxing beverage that delivers all the connection of alcohol without the hangover or regret. Less than two years later, the company is on pace for more than $50 million in annual sales.

Executive Leadership Lessons: Navigating Change with Confidence

mbitar@protisglobal.com (Michael Bitar) — Tue, 01 Jul 2025 13:56:58 GMT

When Neil Nersesian joined Michael Bitar on Cracking the Code, the conversation wasn’t about buzzwords or playbook leadership. It was about the real work of building companies, guiding people through change, and doing it with clarity, candor, and a deep sense of responsibility.

CPG Leadership in Uncertain Times | Bert Miller, Protis Global

info@bertmiller.com (Bert Miller) — Wed, 18 Sep 2024 20:54:37 GMT

Listen in on the conversation between Michael Bitar and Bert Miller as they talk about the latest challenges in consumer packaged goods, drawing on insights from recent discussions with over 25 CEOs.

AI in Marketing: Balancing Technology & Human Insight | Protis Global

csacco@protisglobal.com (Cristina Sacco) — Wed, 28 Aug 2024 20:45:17 GMT

Protis Global's VP of Marketing, Cristina Sacco, interviews Kirsten Lum, CPO of StoryTellers.ai and a machine learning and economics expert. With a background as a senior leader at Amazon and Expedia and a lecturer at the University of Washington, Kirsten offers a wealth of knowledge in AI. In this discussion, they explore the critical balance between technological advancements and human insight for fostering authentic customer relationships. Listen as they talk about the ways AI is impacting marketing. Highlights include:

A Brand's Guide to a Successful Exit | Michael Bitar & Marc Howarth

mbitar@protisglobal.com (Michael Bitar) — Wed, 28 Aug 2024 20:37:50 GMT

Watch as Michael Bitar sits down with Marc Howarth, CEO of Emerging Brands Management Group, to explore the journey of building and scaling successful consumer brands.

Building a Thriving Entrepreneurial Team | Michael Bitar & Jamie Day

mbitar@protisglobal.com (Michael Bitar) — Mon, 20 May 2024 04:00:00 GMT

Join Michael Bitar and Jamie Day as they discuss the essence of entrepreneurial success.

Corporate Culture in a Hybrid Work World | Stephen Denny's Insights

csacco@protisglobal.com (Cristina Sacco) — Mon, 15 Apr 2024 11:48:00 GMT

Tune in as Cristina Sacco, VP of Marketing at Protis Global, speaks with author and global researcher Stephen Denny on the impact of hybrid work on corporate culture.

Leadership Insights: Prioritizing People-First Approach

bsmith@protisglobal.com (Brian Smith) — Tue, 09 Apr 2024 04:00:00 GMT

Join Michael Bitar and Brian Smith as they discuss the nuances of leadership and the importance of a "people-first" approach.